Yummies is a food and beverage company specializing in THC-infused products. The brand started as a logo as part of a school project, and was later expanded upon to include business collateral, social assets, and marketing materials. Yummies captures all of the fun and playfulness that may one may feel as a result of consuming their products. In a market filled primarly with corporate-type branding, Yummies stands out as an approachable alternative that speaks with a funny and nearly-crude voice.