As part of a project, I was assigned the task of taking an existing festival and giving it an updated look and feel. I chose Rolling Loud, a music festival that operates at a global scale and primarily showcases hip-hop, r&b, and pop music. The festival is known for its high-energy and intense performances. I’ve created a refreshed look for the New York event that pulls inspiration both from the city and the characteristics of the show. Touted as the “GREATEST SHOW ON EARTH”, this new look for Rolling Loud better communicates the thrill and joy of attending one of contemporary music’s most anticipated festivals.