For this project, I was responsible for designing the menu for McLain’s, a Kansas City-based bakery and fresh-food market. The concept of the menu was inspired by the interior spaces of the different locations, which are filled with house plants, exposed material, and open floor plans. Wide margins, organic earth tones, and an attention to detail in the use of type reflects these characteristics on each page. The final printed pages are clipped to a piece of wood that provides the final product with a lightness and connection to nature that is apparent in the brand’s image.