DOC Fitness is a Kansas City-based fitness brand by Devonte Mallory. Devonte works with everyday individuals to create personalized programs that help transform them into everyday athletes. Devonte wanted a brand that mixed the high-intensity feel of working out with a visual language that still felt communal and accessible. Through the blend of iconography, typography, and color, we've created something readily identifiable that separates Devonte from the competition in Kansas City and abroad.