@HOME is a flexible extended-stay brand developed by Best Western in 2022. While working at Casual Astronaut, I was responsible for a brand identity and development project. The client supplied us with a logo that they had created internally and asked us to build out the rest of the visual language based on conversations we had about the vision for the brand. Through the addition of a color palette, pattern blocks, iconography, and photography direction, we created something that provides Best Western with a brand option for developers that feels contemporary and flexible.